Great to meet you! My name is Eddie.
I’ve been over 30 years in small business. I’ve started my own companies doing business with some of the world’s biggest brands. I’ve rebuilt 20 year old departments from scratch. I’ve been through COVID and have been on the the brink of bankruptcy. I’ve bought into companies, and dealt with established personalities and resistance. I’ve had to clean house, fire people and start over many times.
Most assume an owner of a company gets to do what they want, when they want and take home all the money. If you’re not a business owner, you likely wont understand. There is never a day off for an owner. There is always an issue. There is always a problem and it never ends.
“Small business is not for the faint of heart.”
I’ve seen a lot, been through a lot and have learned more than I ever could have through formal school.
Since my 20’s I’ve been nicknamed Rockstar Eddie. I’m a self-taught musician. I use music for my own sanity to inspire, relay examples, and make people feel special. I was in a 90’s alternative youth group band, I’ve produced radio commercials, and I am a poet and songwriter, a wood worker, a leather worker, a guitar collector and I love to rebuild old Land Rovers.
I’ve been married to the same woman and best friend for over 30 years.
I hope you enjoy reading my stories, and please feel free to reach out any time.